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SEO Testing

SEO testing is just like any other technical performance test: You make a change to your website or web page and evaluate how it affects your organic traffic.

In theory it sounds Simple, but unlike PPC testing or CRO testing

It’s not always trouble-free to trace one SEO-related change to increases the organic traffic. There are a lot of factors which will influence your website’s organic performance at any given time. Our SEO experts will design an SEO strategy specifically for your business. We will work towards increasing your website traffic and improve your revenue.

At Testers Hub, building a search engine optimized website is as important as developing a user-friendly site. White hat SEO techniques are employed to make sure that the websites we develop and deliver are search engine optimized. A well optimized website permit search engine bots to crawl through them and index web page-content. This makes it easy for target audience to rapidly discover the website through Google search.

Types of SEO Testing

Time based SEO testing
Time-based SEO Testing permits you to compare the organic search performance results of the period of time before a change, to the period of time after a change.
SEO Split Testing
SEO Split Testing allows you to run a test group of URLs against a control group over the same period of time. This may seem like the simplest way to test SEO changes, but we have to proceed with caution. Many outside factors can impact your page during the testing period, including algorithm updates, seasonality trends, and other seemingly independent site changes.

Why you should do SEO testing for your website?

Most companies are aware with SEO best practices and apply them across their website. But SEO testing is the only way you can prove that those plans are actually working. It’s the closest you can get to beating search engines’ algorithms at their own game.

Instead of applying changes everything and hoping for the best, you can use SEO tests to evaluate and validate your efforts ahead of time. If a strategy doesn’t work in your test, you can avoid failed efforts across your entire site. But, if they do, you can roll out your optimizations with full faith in the positive results to follow.

In the long term, using test-driven SEO efforts will save you time and money — and, of course, provide the SEO “proof” that your clients always ask for.

Important Points to which We Pay Attention While doing SEO Testing are

Titles of The Site Pages
Our testers keeps in mind that titles should be unique for each web page and do not be longer than required by popular search engines. A title should tell what the page is about.
Keywords of The Site Pages
Our chosen keywords are relevant and draw the target users. Keywords shouldn’t be long; ideally a keyword is no longer than 3 words.
Description of The Site Pages
We make sure that Descriptions, as well as titles, must be special for every page, do not surpass the decided number of characters and give a small summary of the page.
Content of The Site Pages
Our content is different for all the pages of the web site. The text must be properly formatted: the titles should be marked by tags H1, H2 or H3, the paragraphs shouldn’t be very long, important words and parts should be marked bold or italic.

Features We Test In SEO Testing

For best results, these accepted ranking factors should be a part of any SEO testing strategy. But, remember: Don’t start changing them all at once, or your test results will be worthless.

Meta Titles
Meta Descriptions
Structured Data
Copy Length
Anchor Text
Outgoing Links
W3C Validation
Title and Headings
Images
Video

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